Area Brand Design

Project Context

The Brand Design course collaborated with AREA brand to redesign its visual identity (VI) and product line. Outstanding works will be developed in collaboration with the product department.

Output

Brand Positioning, Product Design, Packaging, Brand Visual Identity (VI) Manual, and Marketing Materials.

Mar.2024 - June.2024

Beijing.China

Product Display

7:30 AM LINE

For evening use, soothing, gentle, and perfectly calming to unwind.

10ML Portable Eau de Toilette

Morning sunlight touches the clouds, bringing freshness. The scent of grass and cool mint awaken your daily vitality, like morning dew.

13:30 PM LINE

The moistness of wood and the freshness of cedar evoke the feeling of being immersed in a tranquil forest, bringing a sense of inner peace.

For daytime use, calming, refreshing, and uplifting.

30ML Eau de Toilette

For daytime use, calming, refreshing, and invigorating for a lively boost.

The moistness of wood and the freshness of cedar evoke the feeling of being immersed in a tranquil forest, bringing a sense of inner peace.

23:30 PM LINE

The richness of ebony and the warmth of grapefruit wood evoke the whispers of a rainy night, bringing a sense of tranquility and strength.

For evening use, soothing, gentle, and relaxing.

Essential Oil Drops

For evening use, soothing, gentle, and perfectly calming to unwind.

The richness of ebony and the warmth of grapefruit wood evoke the whispers of a rainy night, bringing a sense of tranquility and strength.

Brand Concept for Three Scenarios

Explore on Full Visual Identity: A Handbook of Fundamentals and Visual Applications

Area Brand Design